Effective Date: 1 June 2025
Website: theafricanmarketplace.org

1. Introduction

African Marketplace (“we,” “us,” or “our”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your data when you interact with our website, apply to exhibit, or subscribe to our communications.
By using this website, you consent to the practices outlined in this policy.

2. Information We Collect

We may collect and store the following types of personal information:

• Full name
• Business name and address
• Email address
• Phone number
• Country of origin
• Product or service category
• Payment or invoicing details (where applicable)
• Social media handles (optional)
• Any other data voluntarily submitted via application forms, contact forms, or newsletters

We may also collect anonymous usage data through cookies and analytics tools.

3. How We Use Your Information

We use your personal information to:

• Process exhibitor applications and assess eligibility
• Communicate important event updates
• Send email newsletters and promotional content (with consent)
• Facilitate exhibitor onboarding and account access
• Improve the website’s performance and user experience
• Fulfil our legal obligations and internal record-keeping

4. Legal Basis for Processing

We process your data under one or more of the following lawful basis:

• Your consent (e.g. newsletter subscription)
• Contractual necessity (e.g. exhibitor registration and participation)
• Legitimate interest (e.g. improving services, event management)
• Legal obligation

5. Sharing Your Information

We do not sell your personal data.
We may share your data with:

• Event partners or vendors assisting with logistics and exhibitor support
• Marketing platforms (e.g. Zoho CRM, Mailchimp) for communication purposes
• Legal or regulatory bodies if required by law

All third parties are contractually obligated to protect your data.

6. Data Security

We implement reasonable technical and organisational measures to secure your personal data against loss, misuse, or unauthorised access. This includes the use of secure form submissions, password-protected platforms, and data encryption where applicable.

7. Your Rights

You have the right to:

• Request access to your personal data
• Correct or update inaccurate information
• Withdraw consent at any time
• Request deletion of your data (subject to legal limitations)

To make a request, email us at: info@theafricanmarketplace.org

8. Cookies and Tracking

We use cookies and third-party tools (e.g. Google Analytics) to collect anonymous browsing behaviour for site improvement.
You can control cookies via your browser settings.

9. International Visitors

As an international platform, your information may be stored or processed in countries outside your own. We ensure appropriate safeguards are in place to comply with global data protection laws (including GDPR, where applicable).

10. Updates to This Policy

We may update this policy periodically. The updated version will be posted on this page with a revised effective date.

11. Contact Us

For any questions about this Privacy Policy or how we handle your data, please contact:
The African Marketplace Team
Email: info@theafricanmarketplace.org
Website: theafricanmarketplace.org