African Marketplace (AMP) is a pan-continental trade platform that showcases Africa’s and the Caribbean’s finest export-ready SMEs on a global stage, serving as a strategic bridge for trade, investment and cultural exchange. AMP provides sustainable access to global buyers and investors, helping SMEs overcome limited global reach while driving business growth, job creation, intra-African trade, innovation and global competitiveness.
AMP Dubai 2026 will take place from 10–12 October 2026 at the Conrad Dubai Hotel, located on Sheikh Zayed Road, directly opposite the Dubai World Trade Center and approximately 10km from the airport — one of the city’s leading international event venues.
AMP is a curated international trade exhibition that combines business, commerce, culture, networking, education, and entertainment. The event brings together exhibitors, buyers, distributors, investors, media, industry leaders, and consumers from around the world.
African Marketplace is sector agnostic. Brands with export-ready products or services across fashion, beauty, food, art, lifestyle, real estate, technology creative industries and more, are welcome to exhibit at AMP
AMP attracts a diverse audience including:
- Retail buyers and distributors
- Investors and business leaders
- Industry professionals
- Media and content creators
- Diaspora communities
- Consumers seeking unique African and Caribbean products and services
- Government and trade representatives
AMP welcomes applications from a wide range of industries including:
- Fashion and Accessories
- Beauty and Skincare
- Food and Beverages
- Home Décor and Furniture
- Arts, Crafts and Creative Products
- Health and Wellness
- Technology and Innovation
- Professional Services
- Tourism and Hospitality
- Education and Training
- Manufacturing and Export Businesses
Yes. AMP welcomes both product-based and service-based businesses, provided they align with the event’s vision, standards, and target audience.
No. While AMP’s primary focus is showcasing African and Caribbean excellence, applications are also welcomed from diaspora-owned businesses and organisations whose products, services, or mission align with the objectives of the event.
Absolutely. AMP celebrates the richness, diversity, and innovation of African and Caribbean businesses globally and actively encourages participation from diaspora communities around the world.
AMP is both a B2B and B2C platform. Exhibitors have the opportunity to:
- Sell directly to consumers
- Connect with wholesale buyers
- Meet distributors and retailers
- Engage with in
- vestors and strategic partners
- Build brand awareness with an international audience
African Marketplace Dubai 2026 is designed to attract high-value buyers, investors, decision-makers, and trade delegations from Nigeria, Africa, the Caribbean, the UAE, the UK, and the diaspora. Every attendee is a potential buyer, partner, or collaborator. This is market access.
Dubai is a deliberate choice. With over 200 nationalities living and doing business in the city, and trade infrastructure connecting East and West, Africa and Asia, the Gulf and Europe, it is one of the most efficient commercial crossroads in the world. For African and Caribbean businesses seeking serious international market access, it is one of the most valuable rooms to be in.
AMP is more than an exhibition; it’s a movement to showcase the best of African and Caribbean business, creativity, innovation, and culture on the global stage.
Our mission is not only to create commercial opportunities for businesses, but also to challenge outdated stereotypes and reshape perceptions by highlighting the quality, excellence, and innovation that exists across Africa and the Caribbean.
By bringing together businesses, buyers, investors, industry leaders, and consumers from around the world, AMP creates meaningful opportunities to scale, collaborate, trade, and provide a platform for global visibility.
Exhibitors are not showcasing; they are selling and scaling.
To apply, simply complete the official AMP Exhibitor Application Form at https://theafricanmarketplace.org/exhibit/ . Once submitted, your application will be reviewed by our curation team to determine its suitability for the event.
Yes. Applications will remain open until all available exhibition spaces have been allocated or until the published application deadline, whichever comes first. Early application is strongly recommended as spaces are limited.
No. AMP is a curated exhibition. All applications undergo a review process to ensure participating businesses align with the event’s vision, standards, and target audience.
AMP is a curated exhibition, which means all applications are carefully reviewed before approval.
We assess the quality of your products or services, brand presentation, market readiness, business registration status, and your online presence, including your website and social media platforms. We also consider how your business fits within the overall exhibitor mix to ensure a diverse and high-quality event.
Our aim is to showcase credible, professional, and well-prepared businesses that reflect the excellence of African and Caribbean enterprise.
Applications are assessed based on several factors, including:
- Product or service quality
- Brand presentation and professionalism
- Market readiness
- Alignment with AMP’s vision and values
- Uniqueness and innovation
- Potential appeal to the target audience
- Category balance within the exhibition
Applications are typically reviewed within 48- 72 hours of receiving your application. However, during peak application periods, processing times may vary.
Absolutely. AMP welcomes businesses of all sizes, including startups, emerging brands, SMEs, and established businesses. What matters most is the quality of your offering and its alignment with the event.
AMP seeks businesses that demonstrate excellence, innovation, authenticity, and a commitment to quality. We welcome brands across a wide range of sectors, including fashion, beauty, food, home décor, lifestyle, technology, professional services, wellness, arts, and manufacturing.
Successful applicants will receive:
- An approval notification
- Exhibitor Terms & Conditions
- Payment instructions
- Exhibitor onboarding information
- Requests for additional business and brand information
- Access to official exhibitor communication channels and updates
Your exhibition space will only be confirmed once the required payment and documentation have been completed.
Yes. As a curated exhibition, AMP reserves the right to decline applications that do not align with the event’s objectives, standards, categories, or operational requirements.
In some cases, yes. If the reason for the decline can be addressed, applicants may be invited to reapply or submit additional information for further review.
Yes. Returning exhibitors are required to submit a new application for each edition of AMP 2026. This helps us maintain quality standards and ensures we have the most up-to-date information about your business.
Yes. Exhibition space is limited and allocated on a rolling basis. We encourage interested exhibitors to apply early to avoid disappointment.
Booth allocation is determined by several factors, including package selection, category mix, event layout, sponsorship commitments, and operational requirements. The AMP team carefully curates the floor plan to optimise visitor experience and exhibitor visibility.
No. Booth locations are allocated by the AMP Exhibition Curation Team as part of the overall exhibition planning process.
When assigning booth locations, we consider a number of factors including visitor flow, exhibitor categories, floor plan design, health and safety requirements, accessibility, and the overall customer experience. This approach helps us create a balanced, engaging, and commercially effective exhibition for all exhibitors and attendees.
While exhibitors cannot select their booth location, every effort is made to ensure fair placement and maximise opportunities for visibility and engagement throughout the exhibition.
Booth allocation decisions made by the AMP Exhibition Curation Team are final and are designed to support the overall success of the exhibition.
Generally, no. AMP aims to showcase a diverse range of businesses within each category. However, to maintain balance and avoid oversaturation, the number of exhibitors within certain categories may be limited.
Yes. While the African Marketplace (AMP) is dedicated to showcasing African and Caribbean excellence, we welcome applications from businesses located anywhere in the world whose products, services, ownership, mission, or target market align with the objectives of the exhibition.
This includes diaspora-owned businesses, international distributors of African and Caribbean products, organisations supporting African and Caribbean trade, and businesses seeking to build meaningful commercial relationships with African and Caribbean markets.
All applications will be subject to the same review and vetting process to ensure alignment with the event’s vision, quality standards, and audience expectations.
AMP offers a range of exhibitor packages designed to accommodate businesses of different sizes, budgets, and exhibition goals. Details of available packages, pricing, and inclusions can be found on the official AMP website.
Package inclusions can be found on the exhibition section of the website. Typical inclusions include exhibition space, exhibitor passes, booth furniture, branding, signage, lighting, marketing opportunities, directory listings, and access to networking activities. Full details of package inclusions is available on the website.
Booth sizes vary depending on the package selected. Booth dimensions and specifications is outlined on Exhibitor Prospectus and booking information and on our website https://theafricanmarketplace.org/exhibit/
Yes. We have a Basic- Shared Booth Package offer space for businesses looking for a more cost-effective way to participate. Shared spaces are subject to availability and approval by the AMP team.
Yes. Subject to approval, two brands may share a booth under designated shared booth packages. Both businesses must be declared during the application process and comply with event requirements.
The Standard Package includes a shell scheme booth as part of the exhibition package.
Exhibitors looking to create a more distinctive presence may choose from a range of additional branding and booth customisation options, available at an additional cost. These may include enhanced signage, bespoke branding elements, furniture upgrades, and other exhibition enhancements.
Details of available customisation options and associated costs will be provided during the exhibitor onboarding process.
In many cases, yes. Package upgrades may be possible, subject to availability and event deadlines. Exhibitors are encouraged to contact the AMP Exhibition Curation team as early as possible if they wish to upgrade their participation.
Yes. AMP offers a range of sponsorship and partnership opportunities designed to increase brand visibility, engagement, and exposure before, during, and after the event. Interested organisations should contact the AMP team for a sponsorship prospectus.
In addition to the exhibition package, exhibitors may wish to budget for:
- Travel and flights
- Accommodation
- Visa costs
- Shipping and logistics
- Customs duties or import charges (where applicable)
- Fashion Show (where applicable)
- Additional branding requirements (Optional)
- Staff expenses (Optional)
- Insurance
- Personalise Marketing & Promotion (where applicable)
- Local transportation
- Additional Rentals (where applicable)
- Food
No All packages include basic access to electricity and venue Wi-Fi.
Exhibition packages include a standard furniture package, the details of which will be outlined within the relevant exhibitor package information.
For exhibitors requiring additional furniture, display items, or specialist equipment, AMP will provide details of recommended rental suppliers during the onboarding process.
Exhibitors are also welcome to arrange additional furniture or equipment through their own suppliers. However, they will be solely responsible for coordinating delivery to the venue, setup, collection, and ensuring all items are removed from the venue at the end of the exhibition in accordance with venue and event guidelines.
The exhibitor packages include standard booth signage featuring the exhibitor’s company or brand name. Additional branding opportunities and custom signage options are available at an additional cost.
Exhibition fees are charged per booth or exhibition space.
The Standard Package and Standard Plus Package are allocated to a single brand or business only and do not permit booth sharing. Exhibitors may only showcase the brand approved as part of their application.
The only exception is the Shared Booth Package, which has been specifically designed to accommodate more than one exhibitor within a shared exhibition space. Additional terms and conditions apply to exhibitors participating under the Shared Booth Package.
Any unauthorised sharing of exhibition space or promotion of brands that have not been approved by AMP is not permitted
Yes. A booth can be reserved upon payment of a 50% deposit. Full payment secures the booth.
The remaining balance must be paid in accordance with the agreed payment schedule and by the specified payment deadline to fully secure your exhibition space.
Please note that booth reservations may be released if the outstanding balance is not paid by the agreed deadline, allowing the space to be allocated to another exhibitor.
AMP exhibitor packages are already priced at a special rate and have been designed to offer significant value to participating businesses.
Occasionally, AMP may offer promotional pricing on selected add-ons or optional services. Any special offers will be communicated through official AMP channels.
If your preferred package is no longer available, the AMP team will discuss alternative options that may best suit your business needs and objectives.
No. Additional exhibitor passes are not available for purchase.
All AMP exhibitor packages include the same number of exhibitor passes, and exhibitors are required to operate within the pass allocation provided. This helps us manage venue capacity, maintain health and safety standards, and ensure a positive experience for all exhibitors and attendees.
Exhibitor package prices vary depending on the package selected. Current package options and pricing can be found in the official on the AMP website.
What payment methods do you accept?
AMP accepts a range of payment methods, which may include:
- Debit and credit card payments
- Bank transfers
- Online payment links
- Approved payment platforms
Available payment methods will be communicated during the booking process once an exhibitor has been approved .
Yes. To secure your exhibition space, 50% of the exhibition fee must be paid within 7 days of receiving approval. The remaining 50% balance must be paid within 30 days of the initial payment.
Please note that instalment payments are subject to AMP’s Terms and Conditions. Failure to meet the agreed payment deadlines may result in the release of your reserved exhibition space.
Payment deadlines depend on the payment option selected.
For exhibitors paying in full:
The full exhibition fee must be paid within 7 days of the approval email being issued.
For exhibitors using the instalment payment option:
- 50% of the exhibition fee must be paid within 7 days of the approval email being issued.
- The remaining 50% balance must be paid within 30 days of the initial payment.
All payments must be received by the applicable deadlines to maintain your exhibition space reservation. Failure to meet payment deadlines may result in your reserved space being released and your deposit being placed at risk, unless alternative arrangements have been agreed in writing with the Exhibition Curation Team.
Main currency accepted for payment is USD. Available currency options will be communicated during the booking process.
Can payment be made in local currency?
Payment can be made in USD or Naira.
Will payment plans affect booth allocation?
We aim to allocate booth spaces fairly and do not intend for payment plans to affect booth allocation.
However, booth allocation will only be carried out for exhibitors who have completed full payment of their exhibition package. Exhibitors on payment plans will have their space reserved in accordance with the payment terms, but final booth allocation will not be confirmed until the outstanding balance has been paid in full.
This approach helps ensure effective floor plan planning and allows the Exhibition Curation Team to finalise the exhibition layout with confirmed exhibitors.
Failure to meet a payment deadline may put your deposit at risk and could result in your reserved exhibition space being released and offered to another exhibitor.
If you believe you may be unable to meet a payment deadline, you must contact the Exhibition Curation Team as soon as possible, and before the payment due date, to discuss your options. Please contact us at exhibition@theafricanmarketplace.org
Due to high demand and limited availability within certain business categories, we are unable to hold exhibition spaces beyond the agreed payment deadlines unless alternative arrangements have been agreed in writing with the Exhibition Curation Team.
We strongly encourage exhibitors to communicate any concerns early so that we can explore possible solutions where appropriate.
Payments are generally non-refundable unless otherwise stated in the AMP Terms and Conditions. Exhibitors are encouraged to review all payment and cancellation policies carefully before confirming their participation.
Yes. Bank transfer payments are accepted. Bank details and payment instructions will be provided upon approval.
Yes. Official invoices and payment receipts are issued for all payments received.
AMP may offer special rates for approved trade associations, business communities, export groups, strategic partners, or group bookings. Availability and eligibility criteria will vary and should be discussed directly with the AMP team.
Yes. Payments can be made by a third party, organisation, sponsor, or representative on your behalf. Please ensure the appropriate payment reference information is provided so your account can be correctly updated.
No. Exhibition spaces are allocated to the approved business named in the application and are not transferable to another business, brand, or individual.
Any request to transfer, assign, share, or substitute an exhibition space must be submitted in writing to the Exhibition Curation Team and will be subject to review and approval. AMP reserves the right to decline such requests at its sole discretion.
This policy helps us maintain the integrity of the exhibitor vetting process and ensures that all participating businesses meet the standards and requirements of the exhibition.
Yes. Once payment has been successfully received and processed, you will receive confirmation from the AMP team along with details of any next steps required to complete your onboarding.
No. Submission of an application does not guarantee a booth. Your participation is only confirmed once your application has been approved and the required payment obligations have been met and terms and conditions signed.
Yes. Subject to availability, exhibitors may be able to purchase additional services, branding opportunities, furniture, or other add-ons after their initial booking.
Yes. AMP offers a structured instalment payment option for exhibitors. The standard payment terms and deadlines will be provided upon approval and must be adhered to in order to maintain your exhibition space reservation.
If you require additional flexibility beyond the standard payment terms, you must submit your request in writing to the Exhibition Curation Team for review. Any alternative payment arrangements will be considered on a case-by-case basis and are not guaranteed.
We encourage exhibitors to discuss any concerns regarding payment schedules as early as possible to avoid delays or the risk of losing their reserved exhibition space.
If your preferred package is no longer available, the AMP team will discuss alternative options that may best suit your business needs and objectives.
No. Additional exhibitor passes are not available for purchase.
All AMP exhibitor packages include the same number of exhibitor passes, and exhibitors are required to operate within the pass allocation provided. This helps us manage venue capacity, maintain health and safety standards, and ensure a positive experience for all exhibitors and attendees.
Visa requirements depend on your nationality and passport. Some nationalities may be eligible for visa-free entry or visas on arrival, while others will need to apply for a visa before travelling. We recommend checking the latest UAE immigration requirements applicable to your country.
AMP can provide visa support documentation for approved and fully registered exhibitors where required. Through our designated travel partners, we will also offer guidance and support with the visa application process, including for exhibitors from countries with additional travel restrictions or more complex visa requirements. Please note that the issuance of visas remains solely at the discretion of the relevant immigration authorities, and AMP cannot guarantee visa approval.
No. Visa decisions are taken exclusively by the relevant UAE immigration authorities. However, we cannot influence or guarantee the outcome of any visa application.
Requirements may vary depending on your nationality and visa route. The Must have requirements irrespective of exhibitor’s Nationality are:
- A valid International passport with minimum of 6months validity(from the time of application to Travel date)
- Completed exhibitor registration
- Proof of payment
- Company or business information
- Travel itinerary details
- Passport Photo on a white background
- Any additional information requested by the visa processing partner
We strongly recommend starting your visa process as early as possible once your participation has been confirmed. Early preparation helps reduce the risk of delays and provides sufficient time to address any additional requirements that may arise.
Yes. Approved exhibitors who have completed the required registration and payment processes may be eligible to receive an official invitation or support letter.
Yes. Visa support documentation may be provided for approved representatives attending as part of your exhibiting company, subject to package entitlements and event policies.
The number of representatives per booth is 2.
If your visa application is unsuccessful, please notify the AMP team as soon as possible. Any options available will be reviewed in line with the event’s Terms and Conditions and cancellation policy.
Visa refusals do not automatically qualify for a refund as visa fees are non-refundable. Any refund requests will be assessed in accordance with the AMP Terms and Conditions. Exhibitors are encouraged to review these carefully before booking and to apply for visas as early as possible.
Visa requirements vary by nationality and can change periodically. We recommend checking directly with UAE immigration authorities, your local UAE embassy or Bespoke Holidays for the most up-to-date information.
While travel insurance may not be mandatory for all travellers, AMP strongly recommends that all exhibitors obtain comprehensive travel insurance covering medical emergencies, travel disruptions, lost luggage, visa-related costs, and other unforeseen circumstances.
Exhibitors travelling to AMP Dubai should generally fly into Dubai International Airport (DXB), which is the primary international airport serving Dubai and is conveniently located near the event venue.
The Conrad Hotel Dubai is located approximately 20 to 25 minutes from Dubai International Airport, depending on traffic conditions.
Before the Visa is processed, you are required to have completed payment of your Visa fee and Accommodation. The accommodation confirmation voucher is attached to the documentations used for the Visa processing.
Yes, AMP can assist exhibitors with hotel reservations, and details of the recommended accommodation is available on the AMP official website. Upon confirmation of their exhibition slot, exhibitors are required to secure and pay for their accommodation, as proof of accommodation is a mandatory requirement for Dubai visa processing.
Visa support under the African Marketplace Dubai programme is limited to a maximum of two (2) representatives per brand per exhibition stall.
All Visa applications for AMP time-line will be communicated. Exhibitors requiring urgent visa processing should contact the recommended visa support partner as soon as possible. Expedited processing options, where available, will be subject to the policies and timelines of the relevant authorities.
Entry into the UAE requires every nationality’s passports to have a minimum validity period of 6month to the travel date before you can travel. Hence, it is advisable to have an international passport that is valid for more than 6months before your departure.
Early registration provides exhibitors with more time to secure visas, arrange travel, access payment plans, prepare shipping logistics, and benefit from pre-event communications and support. It also helps avoid the challenges that can arise when trying to organise international travel close to the event date.
No. Accommodation is not included in exhibitor packages. Exhibitors are responsible for arranging and funding their own accommodation unless otherwise stated as part of a sponsorship, partnership, or special package.
Yes. AMP has secured a discounted group rate at the Conrad Dubai Hotel for exhibitors and their representatives. Details regarding reservations, accommodation costs, and the payment process are available on the AMP official website.
Yes, there are discounted group rates on both the Single and Double Occupancy Room Stay at The Conrad Dubai Hotel for all Exhibitors. Details are available on the AMP official website.
Yes. Exhibitors are advised to stay at the Conrad Hotel Dubai, the official event venue.
Airport transfers are not included in exhibitor packages. However, return Airport Transfers are available upon request by the Exhibitors.
The best location is the same as the event venue-CONRAD DUBAI HOTEL. For convenience, we recommend staying at the event venue.
AMP has secured a discounted group rate at the Conrad Dubai Hotel for exhibitors. Details regarding reservations, accommodation costs, and the payment process are available on the AMP official website.
Dubai offers accommodation, dining, and transportation options that caters to all budgets. Visitors can choose from affordable, mid-range, and luxury options depending on their preferences. Careful planning and early booking can help manage overall travel costs.
October is considered one of the most pleasant times of the year to visit Dubai. Temperatures are generally warm and comfortable, making it an ideal period for exhibitions, networking events, sightseeing, and business activities.
Business, business-casual, cultural, or brand-appropriate professional attire is recommended. Many exhibitors also choose to wear clothing that reflects their brand identity or cultural heritage. We encourage all attendees to dress professionally while remaining mindful of local customs and venue standards.
Exhibitors should plan their travel around the exhibition dates and their visa validity. Most exhibitors travelling under AMP group arrangements will receive a visa valid for up to 14 days.
Accommodation provided through AMP, where applicable, will typically cover a period of up to three (3) days before and three (3) days after the exhibition. Any stay beyond this period must be arranged and funded by the exhibitor.
We recommend finalising your travel plans once your visa and accommodation arrangements have been confirmed.
We recommend booking flights and accommodation as early as possible once your participation has been confirmed. Early booking often provides greater choice and more competitive pricing.
Yes. Sharing accommodation with another exhibitor is permitted and is entirely at the discretion of the individuals involved.
For exhibitors participating in the AMP group accommodation programme, a double occupancy option may be available, subject to availability and the terms of the accommodation provider.
Exhibitors who choose to share accommodation are responsible for making their own arrangements and ensuring they comply with any accommodation policies and booking requirements.
Dubai has a modern and efficient transport system, including taxis, ride-hailing services, the Dubai Metro, buses, and hotel transportation services. Most major attractions, business districts, and event venues are easily accessible.
Yes. Dubai’s public transport network is safe, reliable, and widely used by residents and visitors alike.
The official currency of the United Arab Emirates is the UAE Dirham (AED).
Yes. Debit and credit cards are widely accepted throughout Dubai, including hotels, restaurants, shopping centres, taxis, and many small businesses.
Not necessarily. Currency exchange facilities are available at airports, shopping centres, hotels, and exchange bureaus throughout Dubai. However, many visitors choose to carry a small amount of local currency for convenience.
Yes. English is widely spoken across Dubai and is commonly used in business, hospitality, retail, transportation, and tourism settings.
Absolutely, Exhibitors can stay longer after the AMP event as long as the Visa validity permits. Many exhibitors choose to extend their stay to explore Dubai, attend business meetings, connect with potential partners, or enjoy the city’s attractions.
Yes. Many exhibitors attend AMP as part of their first international business trip. Dubai is one of the world’s most accessible and visitor-friendly cities, with excellent transport links, modern infrastructure, and a multicultural environment. AMP will provide guidance and information to help exhibitors prepare for their journey and participation in the event.
Yes. Exhibitors may ship products to Dubai ahead of the event. Shipping timelines, recommended processes and any approved logistics contacts will be shared with confirmed exhibitors.
AMP may provide guidance and recommended logistics partners. However, exhibitors remain responsible for their own shipping arrangements, costs, customs documentation and product compliance.
Where available, AMP will share details of recommended or official logistics partners with approved exhibitors.
This will depend on your product type, volume, country of origin and budget. Common options include air freight, courier services and cargo shipping.
Customs requirements vary by product category. Exhibitors must ensure their products comply with UAE import rules and provide any required invoices, packing lists, permits or certificates.
Yes. Some products may be restricted or prohibited under UAE law. Exhibitors should check requirements before shipping, particularly for food, beauty, wellness, health-related products and regulated goods.
Yes. Exhibitors are responsible for any applicable customs duties, taxes, clearance fees or import charges unless otherwise agreed in writing.
We recommend allowing enough time for customs clearance and potential delays. Final guidance will be shared with confirmed exhibitors.
Storage options may be limited and subject to venue or logistics partner availability. Exhibitors should not assume storage is available unless confirmed by AMP.
Some exhibitors may choose to travel with products, but this depends on airline baggage rules and UAE customs regulations. Commercial quantities may need to be declared.
Limited onsite storage may be available, subject to venue arrangements. Details will be confirmed closer to the event.
Food products may be subject to UAE food import regulations, labelling requirements and approvals. Exhibitors selling or sampling food should check requirements carefully before travelling or shipping.
Yes. Beauty, skincare, wellness and health-related products may be subject to specific import, labelling or approval requirements. Exhibitors should confirm compliance before shipping products to Dubai.
Yes. Exhibitors may ship products to Dubai ahead of the event. Shipping timelines, recommended processes and any approved logistics contacts will be shared with confirmed exhibitors.
Yes. Exhibitors are responsible for managing their own sales, payments, receipts, refunds and customer transactions.
Yes. AMP is designed to support both brand visibility and commercial opportunities. Exhibitors may sell directly to customers.
Details regarding transaction service providers and any applicable fees will be communicated closer to the event. AMP is committed to ensuring a seamless transaction and payment remittance process for all exhibitors and will provide the necessary guidance once arrangements have been finalized.
The official currency in Dubai is the UAE Dirham (AED), and exhibitors should be prepared to accept payments in AED. Depending on the payment solutions available at the event, customers may also be able to pay using international cards or other supported payment methods. Further details on payment options will be communicated closer to the exhibition.
Yes. As a confirmed AMP exhibitor, you become part of our pre-event marketing campaign. We will actively promote the event and our exhibitor community across our digital platforms, media channels, and partner networks in the weeks leading up to AMP Dubai 2026. Your participation is part of the story we are telling — and we intend to tell it loudly.
Yes. AMP’s social media platforms will spotlight participating exhibitors as part of our broader campaign to build awareness, drive footfall, and position our exhibitors in front of a global audience. To maximise your visibility, exhibitors are required to submit brand assets and information by the stipulated deadline and are strongly encouraged to actively promote their own participation across their channels. The more we amplify together, the greater the reach for everyone
Yes. Exhibitor directory or catalogue inclusion is available, depending on submission of required brand information by the deadline.
Yes. AMP Dubai 2026 will be attended by media professionals, content creators, influencers, and strategic promotional partners from across Africa, the Caribbean, the UAE, and the wider diaspora.
We are actively working to ensure that the right voices, cameras, and platforms are in the room — so that the stories being built on the exhibition floor reach audiences far beyond Dubai. For exhibitors, this means real-time visibility, organic content opportunities, and the potential for your brand to be seen by audiences you may never have reached independently.
Further details on confirmed media and promotional partners will be shared through official AMP channels as the event approaches.
Some exhibitors may choose to travel with products, but this depends on airline baggage rules and UAE customs regulations. Commercial quantities may need to be declared.
Yes. Exhibitors are actively encouraged to promote their participation in AMP before, during, and after the event through their own marketing channels, including social media, email marketing, websites, and customer networks.
As part of their participation, exhibitors may run promotions, special offers, product launches, demonstrations, and other approved activations from their exhibition space, provided they comply with event and venue guidelines.
Promoting your participation at AMP is an important part of maximising your return on investment and is a requirement of the Exhibitor Terms and Conditions. We encourage all exhibitors to work in partnership with AMP to help drive awareness, attract visitors, and create a successful event for everyone involved.
Yes. AMP Dubai 2026 will be supported by an active media and press engagement strategy. We are working with journalists, editors, digital publishers, and media partners across Africa, the Caribbean, the UAE, the UK, and beyond to ensure that AMP — and the businesses exhibiting at it — receive the visibility this platform deserves.
While individual coverage cannot be contractually guaranteed, AMP is committed to creating the conditions that make coverage inevitable — a high-quality event, compelling stories, and the right media relationships in place before, during, and after the event.
If your business has an existing media relationship or press angle you would like to explore in connection with your participation, we encourage you to reach out to the AMP team.
Yes. Product demonstrations may be permitted, subject to space, safety, timing and event approval. This is available as part of add-on
AMP will capture general event photography and videography. Exhibitors who require dedicated brand content should consider arranging their own photographer or videographer.
Yes. AMP is intentionally designed to attract buyers, retailers, distributors, investors, strategic partners, and consumers interested in discovering and engaging with African and Caribbean brands.
AMP actively engages investors, distributors and other key industry stakeholders as part of its outreach efforts. Participation will depend on confirmed partnerships and engagement activities leading up to the event.
AMP is exploring structured networking and business connection opportunities to facilitate meaningful engagements between exhibitors and relevant stakeholders. Further details will be communicated closer to the event
Yes. Approved exhibitors may be added to official communication channels where they can receive updates and connect with the AMP team and wider exhibitor community.
AMP may provide educational sessions, workshops or masterclasses to help exhibitors prepare and maximise their participation. More details will be provided following approval
Yes. AMP is designed to create opportunities for meaningful connections between exhibitors, buyers, distributors, investors, strategic partners, sponsors, and other industry stakeholders.
We encourage exhibitors to explore potential collaborations, partnerships, and business opportunities through networking and engagement during the event. However, all partnership discussions, promotional activities, and collaborative initiatives must be conducted in accordance with AMP’s Event Guidelines, Exhibitor Terms and Conditions, and any venue regulations.
AMP reserves the right to restrict or prohibit activities that conflict with the event’s objectives, policies, or the experience of other exhibitors and attendees.
Yes. Access to specific networking events may depend on the event capacity and programme structure.
Official exhibition opening hours will be shared with approved exhibitors closer to the event.
Setup and breakdown schedules will be confirmed in the exhibitor onboarding information.
Yes, You plus 1 more
General venue security will be in place. However, exhibitors remain responsible for their own products, valuables and personal belongings.
Wi-Fi is available at the venue. Details of access and any limitations will be confirmed closer to the event.
Yes basic electricity is included in selected packages. Additional power requirements may attract extra charges and will need to request via exhibition curation team
Yes. Children are welcome to attend the exhibition; however, they must be supervised by a parent or responsible adult at all times.
Please note that AMP does not provide a dedicated children’s area, childcare services, or child supervision facilities. Parents and guardians are fully responsible for the safety, wellbeing, and behaviour of any children accompanying them during the event.
Yes. Food and beverage options are expected to be available at or near the venue.
Parking availability will depend on venue arrangements. Details will be shared with exhibitors closer to the event.
AMP will have an onsite support team to assist exhibitors with event-related enquiries during setup and show days.
Yes. Dubai remains one of the world’s most popular international business and tourism destinations, welcoming millions of visitors each year. The city has a strong reputation for safety, modern infrastructure, and hosting large-scale international events.
Issam Kazim, CEO of The Dubai Corporation for Tourism and Commerce Marketing provides an overview of the true situation in Dubai:
While conflicts may occur in parts of the wider region, Dubai continues to operate as a major global business and tourism hub. Airports, hotels, attractions, and business events continue to function normally. We encourage all travellers to monitor official government travel advice relevant to their country of residence.
The safety of exhibitors, visitors, partners, and staff remains our highest priority. AMP will continue to monitor official guidance and will communicate any important updates to registered exhibitors.
Yes. Dubai is widely regarded as one of the safest cities in the world for business travellers, tourists, and solo visitors.
Yes. Dubai is a popular destination for female business travellers and tourists. As with any destination, visitors are encouraged to exercise normal precautions and follow local laws and customs.
The venue operates professional security procedures and adheres to local safety standards. Additional event-specific security measures may also be implemented during AMP.
Yes. We strongly recommend that all exhibitors and visitors obtain comprehensive travel insurance covering travel disruptions, medical emergencies, lost luggage, and other unforeseen circumstances.
AMP will communicate any relevant event updates. Exhibitors are encouraged to maintain contact with their airline, travel provider, and insurance company for travel-specific support.
Yes. Dubai remains one of the busiest international aviation hubs in the world, with regular daily flights operating from Africa, the Caribbean, Europe, Asia, and North America.
The United Arab Emirates has a long-standing reputation for political stability and a strong business environment, making it a preferred destination for international trade shows, conferences, and investment events.
Yes. Access to specific networking events may depend on the event capacity and programme structure.
Yes. Dubai is one of the most multicultural cities in the world and is home to residents and visitors from over 200 nationalities.
Yes. English is widely spoken and commonly used across hotels, restaurants, shopping centres, airports, and business events.
Visitors should familiarise themselves with local laws, customs, visa requirements, and travel guidance before arrival. AMP will provide additional travel guidance to registered exhibitors where appropriate.
Yes. October marks the beginning of Dubai’s cooler season and is considered one of the best times of year for business events, exhibitions, and tourism.
October is generally warm and pleasant, with temperatures significantly lower than the peak summer months, making it comfortable for both indoor and outdoor activities.
Absolutely, Exhibitors can stay longer after the AMP event as long as the Visa validity permits. Many exhibitors choose to extend their stay to explore Dubai, attend business meetings, connect with potential partners, or enjoy the city’s attractions. The recommended extra stay is 3days Pre/Post the Event.
Dubai offers exceptional global connectivity, world-class event infrastructure, access to international buyers, a multicultural audience, and strategic positioning between Africa, Europe, Asia, and the Middle East.
African Marketplace (AMP) was founded by Ibukun Awosika — one of Africa’s most respected and influential business leaders, entrepreneur, board chair, and founder of the Ibukun Awosika Leadership Academy.
With a career spanning decades of boardroom leadership, business building, and continental advocacy, Ibukun Awosika brings to AMP not just a vision, but the credibility, networks, and track record to make that vision a global reality. She is widely recognised across Africa and internationally as a champion of enterprise, excellence, and the elevation of African business on the world stage.
AMP is the institutional expression of that mission — a platform built to give Africa and the Caribbean’s finest businesses the global visibility, commercial access, and international positioning they deserve.
The event is supported by a dedicated team of trade, events, media, and business professionals working to deliver an exhibition worthy of the excellence it exists to showcase.
Yes AMP launched in Dubai 2025.
Confirmed partners, sponsors and collaborators will be announced through official AMP channels.
AMP Dubai 2026 is founded by Ibukun Awosika — one of Africa’s most recognised and respected business leaders — and is delivered through the Ibukun Awosika Leadership Academy. That foundation is your first and most important assurance.
Beyond that, exhibitors can verify their participation and all event communications through the following official channels:
Official website: theafricanmarketplace.org
Official email communications from verified AMP addresses
Official payment links issued directly by the AMP team following approval
Confirmed AMP representatives and approved communication channels
If you ever receive a communication regarding AMP Dubai 2026 that does not come through these channels, please contact us immediately at exhibition@theafricanmarketplace.org before taking any action. AMP will never request payment through unofficial channels.
Where available, testimonials, case studies and exhibitor feedback may be shared through AMP’s official platforms.
AMP’s audience-building strategy includes targeted marketing, partnerships, media engagement, community outreach and stakeholder engagement.
AMP attracts audiences through strategic partnerships, digital marketing, media outreach, community engagement, exhibitor promotion and business networks.
The 2026 edition is a significant step up from last year. We are projecting 200+ exhibitors from over 20 countries and 4,000+ attendees – including buyers, investors, trade institutions, policymakers and government delegations
AMP may provide guidance, briefings, resources and communication support to help first-time exhibitors prepare for Dubai.
AMP offers exhibitors an opportunity to showcase internationally, access new audiences, build business relationships, explore trade opportunities and position their brand on a global platform.
AMP may share general event insights, attendee demographics, and other non-personal information with exhibitors following the event where available.
However, the sharing of individual visitor or lead information will be subject to applicable data protection laws, including GDPR, UAE data protection regulations, attendee consent, and any permissions granted by the individuals concerned.
Our priority is to respect the privacy and data rights of all attendees while supporting meaningful business connections between exhibitors and visitors. Any lead-sharing arrangements will be communicated in accordance with the relevant legal and regulatory requirements in place at the time of the event.
Absolutely. AMP is not an event — it is a movement, and Dubai 2026 is the next step in a long-term journey.
The vision extends beyond an annual exhibition. AMP is working towards the establishment of a permanent African Marketplace Hub in Dubai — a dedicated, year-round retail and cultural destination for authentic African and Caribbean products, brands, and experiences. A physical home for African and Caribbean excellence in one of the world’s most commercially powerful cities.
For exhibitors participating in AMP Dubai 2026, this is not just a three-day opportunity. It is an early position in something far bigger.
Yes. Dubai is the beginning, not the destination. As AMP grows, the platform will expand its footprint — bringing African and Caribbean business excellence to new markets, new cities, and new audiences around the world.
Exhibitors who build their relationship with AMP now are positioning themselves at the front of that journey. Details of future editions and expansion plans will be announced through official AMP channels.
AMP Dubai 2026 is the start of a relationship, not the end of one. Following the event, exhibitors are encouraged to stay connected through official AMP communication channels, where they will receive updates on post-event insights, future editions, expansion announcements, and new opportunities to participate in the growing AMP community.
We are building something long-term — and we want the businesses who believe in this mission to grow with us.
Yes. Following AMP Dubai 2026, we will share post-event insights, highlights, and key data with our exhibitors, partners, and stakeholders. This includes audience reach, visitor demographics, media coverage, and commercial activity — giving you a clear picture of the value your participation delivered and the platform you were part of
For enquiries, support or additional information, you may contact the African Marketplace team by completing the enquiry form on the official website at www.theafricanmarketplace.org or through any of AMP’s approved communication channels. Our team will be happy to assist with questions regarding participation, sponsorship, partnerships and other event-related matters.
General Enquiries: info@theafricanmarketplace.org
Exhibition Enquiries: exhibition@theafricanmarketplace.org
Visa/Travel/Accomodation/Cargo and Shipping: africanmarketplace@bespokeholidaysng.com or info@bespokeholidaysng.com. WhatsApp Only – +2349082474598
Yes. You can contact exhibition team by email at: exhibition@theafricanmarketplace.org
The AMP team aims to respond as promptly as possible in most case an initial response within 72hours however response times may vary during peak application or onboarding periods.
Yes. Approved exhibitors will be added to an official exhibitor communication group for updates, reminders and key information.
Official updates will be shared through AMP’s website, email communications, social media platforms and approved exhibitor communication channels.